Posts tagged as:

Advocacy

The New Marketing Funnel

by adam on August 13, 2009 · View Comments

in Customer Engagement, Marketing Strategy

(Jointly authored with Rosetta’s Director of Social Media, Gargi Patel)
The world has changed. We are in the midst of an unprecedented shift of power to the consumer fueled by the virtual megaphone handed to them through social media outlets. When a customer is angry or has a bad experience with a product or service, the old […]

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The Zen of Advocacy

by adam on August 6, 2009 · View Comments

in Customer Engagement, Marketing Strategy, Social Media

“Zen is not some kind of excitement, but merely concentration on our usual everyday routine.” - Shunkyu Suzuki
Twitter. Facebook. LinkedIn. Myspace. Blogs. YouTube. Community platforms. These are all tools to enable conversation. But that’s it - they are just tools. Having a presence on all of them doesn’t mean they will impact a business.  Stop […]

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