…you don’t like to listen to your customers.
…your company mantra is “It’s All About the Revenue” and not “It’s All About the Customer (the Revenue Will Follow).”
…your product is known to annoy or frustrate customers, but you don’t really think their gripes are legitimate.
…you don’t like to listen to your employees, and getting employees to change their thinking is impossible.
…you outsource 100% of your marketing, sales and customer service functions.
…you think that you have control over conversations about your brand and products.
…you think that Facebook is a good channel to leverage just because it’s mentioned often in USAToday.
…you like to spend a lot of money for slow market research projects that are a single point in time.
…you think it’s a myth how social media can impact the enterprise.
…you could care less about being marginalized by your customers.
…you think SEO is voodoo and has no benefit or correlation to social media.
…you think your customers are too stupid to come up with real product ideas.
…you don’t think it matters what your competitors are doing.
…you think the content on your website isn’t going to drive sales.
…you don’t believe there are proven applications of social media.
What did I miss?
Photo credit: stuckincustoms via flickr