crossroads

Professional Services at the Digital Crossroads

crossroadsI’ve been watching lots of professional services firms evolve to take on the world of digital.  PR agencies are embracing the evolution of communication to online, unstructured and real-time content.  Marketers are embracing the troves of data available and looking at how to craft effective campaigns, content and platforms to reach audiences in new ways.  Ad agencies are extending “big ideas” to be rooted in shareable social platforms.  Even the big consulting firms are finding their way into the digital strategy arena.

These are exciting times for anyone in the advertising, marketing and communications space.  Career opportunities abound, and CMOs of companies in all industries are looking at their agency rosters differently.  Agencies need to “bring it” with compelling, integrated ideas.  In some ways it doesn’t matter if the agency was born from PR, marketing, digital, or advertising.  What matters most is the combination of the ability to understand a client’s business, the ability to generate stellar ideas based on true insights, and the ability to deliver on those ideas.

I am in the midst of a related career transition and will be sharing more details in the near future.  I’m excited to be sharing and collaborating more with peers who understand this space.  I’m excited to be writing again and getting this blog back in gear, hearing from you about what excites you most in the world of digital.  What I am most excited about is the continued opportunity to work with smart colleagues and great brands in a digital landscape.  Describing it as “fun times” would be an understatement.

image credit: PedjaP via flickr

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  • http://nickhuhn.com/ nickhuhn

    It was great to see your name pop up again, Adam. I’m most excited about the always-evolving concept of “mobile” in that the new ways we [re]shape experiences with brands and each other matter more than the devices themselves. Best wishes for continued success in your new adventure!

    • http://adamhcohen.com adamcohen

      Many thanks Nick, good to see yours as well. I’ll be sharing more soon and it’s very much related to the topic.

      Couldn’t agree more that mobile is changing experiences with brands – huge opportunities there for innovation, experimentation and scale.

    • http://nickhuhn.com/ nickhuhn

      As luck would have it, your name came up in conversation today with a certain birdy71 in a tree so I hope the info he shared is indeed your next adventure – what a great move! I’ve seriously considered precisely that on more than one occasion. :) I look forward to hearing more as developments unfold…

    • http://adamhcohen.com adamcohen

      Nice – thanks, perhaps we should talk again soon :)

  • http://w2ogroup.com/blog LionelGeek

    Agree with you all the way here Adam. Interesting times and lots of huge opportunities. Lots of pieces exist that can bring minor success—I think the question who or which firms can put them together most effectively.

    • http://adamhcohen.com adamcohen

      Thanks Lionel – Agree, and there definitely seems to be a “race to the middle” across so many different kinds of agencies. Cautiously optimistic to be working at a firm that has the opportunity to do this in a lot of ways.

      Looking forward to working with you and hope to catch up some time soon.