Marketing Hot Seat: Andrew Davis

December 17, 2009

A few months ago I had the opportunity to visit the offices of Tipping Point Labs.  After some great discussions on Twitter with Andrew Davis, TPL’s Chief Strategy Officer, we agreed to meet and grab lunch to talk further. I quickly learned how smart Andrew is.  TPL has a unique perspective on content marketing as […]

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Spread the Joy: A Little Augmented Reality and a Rosetta Snow Day

December 15, 2009

What do augmented reality, snowdays and New Orleans have in common?  A Happy Holidays card and helping to spread some joy from Rosetta.
Every year agencies of all types like to show their stuff with digital holiday cards.  Looking to raise the bar from last year, the Rosetta team is trying something new.  Our team took their […]

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No Amount of Social Media Overcomes Bad Customer Experience

December 7, 2009

This is not a post to bash AT&T.
I know many folks who have had issues with their network, dropping calls and customer service.  I’ve had quite the opposite.  Sure I’ve dropped a call occasionally, but I actually switched to AT&T because they were the only service provider that had great coverage when I was traveling to […]

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The Marketing Hot Seat: Rachel Happe

November 19, 2009

If you don’t know Rachel Happe yet, you are missing out.  I’ve had the sincere pleasure of getting to know Rachel in the local Boston social media scene, and it was clear from my first conversation with her that she knows social media and the power of community unlike most.  With a background that includes […]

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7 Inputs to a Social Media Strategy

November 15, 2009

Building a social media strategy is not something that can be whipped together overnight.  For context, any company that is looking to develop a strategy for leveraging social media should first check out the POST methodology from Forrester Research.  The “People” part of the approach (followed by Objectives, Stategy and Technology) has a short description:
Don’t start […]

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The Marketing Hot Seat: Marc Meyer

November 3, 2009

Marc Meyer is one of the few folks who agreed to participate in the Marketing Hot Seat I haven’t had the pleasure of actually meeting in person.  I hope that changes soon.  If you don’t know Marc, his blog is a continual source of thought provoking discussion in social media.  With his experience consulting in […]

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