a thousand cuts :: adam cohen's blog

A great advertisement disguised as a YouTube video of game footage from Wario Land for the Nintendo Wii is being passed around today.  If the counts are accurate it hit over 250K views today alone.  The ad cleverly leverages a flash physics engine and pretty much speaks for itself.  This is a great example where a creative team pulled together a compelling use of the technology to drive a marketing campaign.  The content is clean, well produced and is based off a great idea.  Simple, well-executed creative, matched with great execution can yield phenomenal results.  I’d love to find out whether an agency was involved in generating the content or the idea.

 

Check it out for yourself – it’s worth it:

Note: At the end, try grabbing some of the “pieces” with your mouse and dragging them on the screen.

Have any other examples of simple ideas that would make an interactive marketer think, “I wish I thought of that”?