Mobile Marketing Poised for Takeoff

Posted on August 24, 2008

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I came across this presentation in feeds this morning and thought it was worth sharing. Among the many salient points:

Some great statistics on the fundamental boost to mobile that the iPhone has initiated. For example, nearly 50% of all iPhone users visited social networking sites, compared to 4% of all mobile users.
The convergence of better networks, differentiated equipment with full keyboards and photo capabilities, location-aware technologies, the popularity of social networks and a desire to "stay connected" are all driving forces.
Challenges include privacy, ability to test and finding the right partners.
Recommendations include taking the plunge to make mistakes now – taking risks is easier to absorb in an immature marketplace.

Category: Interactive Marketing, Marketing Strategy, Mobile Tags: Advertising, Marketing, Mobile

Amol

I am using my iphone from January and the first thing i do every morning after waking up is to check emails and news through iphone.
I am so much addicted to it that even when i am waiting outside a restaurant to get a seat… to kill time i surf websites on iphone.
I am sure I am not the only one with this kind of addiction. Now any ad targeted to person like me through mobile is going to get some good attention. Websites or newspapers are the medium where ads appear in the corner and everyone has habit of ignoring them. but when it comes down to tiny screen … iphone or PDA… one has no choice but to read it.
Amol

I am using my iphone from January and the first thing i do every morning after waking up is to check emails and news through iphone.

I am so much addicted to it that even when i am waiting outside a restaurant to get a seat… to kill time i surf websites on iphone.

I am sure I am not the only one with this kind of addiction. Now any ad targeted to person like me through mobile is going to get some good attention. Websites or newspapers are the medium where ads appear in the corner and everyone has habit of ignoring them. but when it comes down to tiny screen … iphone or PDA… one has no choice but to read it.