Comments on: Marketing Hot Seat: Andrew Davis

By: Friends with Benefits: Starbucks and Foursquare | a thousand cuts :: adam cohen's blog

Tue, 18 May 2010 19:28:57 +0000

[...] Tipping Point Labs’ Andrew Davis (a previous Marketing Hot Seat author here) today published a great perspective on Starbucks’ promotion, highly worth the [...]

By: tpldrew

tpldrew — Mon, 28 Dec 2009 21:35:37 +0000

Ahh… the power of content marketing.
Thanks Louise! Hope you have a great 2010

By: tpldrew

tpldrew — Mon, 28 Dec 2009 21:35:12 +0000

Thanks Jessica! Mimobots are pretty cool. I think I should order one.

By: tpldrew

tpldrew — Mon, 28 Dec 2009 21:33:11 +0000

Hey, SilentButSmart – thanks so much for your insightful comment! Really appreciate the feedback. The way I'm calculating ROI I expect to see about $1.1MM in additional sales as a direct result of the strategy outlined above. The 90 more orders a day are above and beyond the organic growth and current orders. The measure of our success hinges on 1.2MM in revenue for the 1.0MM spent on the campaign as a baseline… so there's a 120% ROI.

Does that make sense? I'm terrible with numbers – so perhaps I screwed up and my explanation is not correct.

Thanks for reading!

By: Andrew Davis

Andrew Davis — Mon, 28 Dec 2009 17:35:37 +0000

Ahh… the power of content marketing.
Thanks Louise! Hope you have a great 2010

By: Andrew Davis

Andrew Davis — Mon, 28 Dec 2009 17:35:12 +0000

Thanks Jessica! Mimobots are pretty cool. I think I should order one.

By: Andrew Davis

Andrew Davis — Mon, 28 Dec 2009 17:33:11 +0000

Does that make sense? I'm terrible with numbers – so perhaps I screwed up and my explanation is not correct.

Thanks for reading!

By: SILENTBUTSMART

SILENTBUTSMART — Mon, 21 Dec 2009 20:16:21 +0000

ok Andrew – one ? for you- I need some clarification on the revenue because spending a $1 million dollars on marketing to bring in $243,000 per quarter based on your calculation of averaging 90 units per days is not going to make me happy.

As a CEO I would be very uncomfortable with this approach because we not making a profit and we would be in the red. Perhaps a price drop would serves us better if we sold it at 19.98 each thus making it more reasonable price for our client. But I would like the marketing budget to get it money back. I like the way you approach this in a simple form.

Now unless I am missing something and please do correct me if I am because I honestly think this is a great idea but the money output is a tad bit too high and too much of a risk and the revenue forecast doesn't justify the marketing budget because I don't see a profit.

By: Jessica

Jessica — Mon, 21 Dec 2009 16:07:18 +0000

Thanks for sharing this kind of article. I have been through a lot of business strategies that could attract people nowadays. The mimobots are so cute.

By: Adam Cohen (adamcohen) « Marketing Hot Seat: Andrew Davis | a thousand cuts :: adam coh... « Chat Catcher

Mon, 21 Dec 2009 14:31:59 +0000

[...] RT @mimobot the million dollar geek chic mimobot marketing plan [link to post] compliments of @TPLDrew & @adamcohen (Thx for [...]