Comments on: Is User Generated Content the New Campaign Standard? http://adamhcohen.com/is-user-generated-content-the-new-campaign-standard interactive marketing and social media Thu, 01 Dec 2011 18:20:00 +0000 hourly 1 http://wordpress.org/?v=3.2.1 By: adam http://adamhcohen.com/is-user-generated-content-the-new-campaign-standard/comment-page-1/#comment-4051 adam Wed, 20 May 2009 17:08:10 +0000 http://adamhcohen.com/?p=518#comment-4051 Ari - I hear you, I wish there was an option to turn off autoplay on this one. I need to check my template and perhaps but that content in an extended body section of the post, at least. Jon - I agree, the "elf yourself" model seems to be picking up steam - I think this type of campaign is no longer considered as risky/innovative as it once was. The "engage for a few minutes" for fun or something valuable is better than a display ad still. Ari – I hear you, I wish there was an option to turn off autoplay on this one. I need to check my template and perhaps but that content in an extended body section of the post, at least.

Jon – I agree, the “elf yourself” model seems to be picking up steam – I think this type of campaign is no longer considered as risky/innovative as it once was. The “engage for a few minutes” for fun or something valuable is better than a display ad still.

]]> By: adamcohen http://adamhcohen.com/is-user-generated-content-the-new-campaign-standard/comment-page-1/#comment-5677 adamcohen Wed, 20 May 2009 17:08:00 +0000 http://adamhcohen.com/?p=518#comment-5677 Ari - I hear you, I wish there was an option to turn off autoplay on this one. I need to check my template and perhaps but that content in an extended body section of the post, at least. Jon - I agree, the "elf yourself" model seems to be picking up steam - I think this type of campaign is no longer considered as risky/innovative as it once was. The "engage for a few minutes" for fun or something valuable is better than a display ad still. Ari – I hear you, I wish there was an option to turn off autoplay on this one. I need to check my template and perhaps but that content in an extended body section of the post, at least.

Jon – I agree, the “elf yourself” model seems to be picking up steam – I think this type of campaign is no longer considered as risky/innovative as it once was. The “engage for a few minutes” for fun or something valuable is better than a display ad still.

]]> By: They need YOU. Great brands personalize. | GR8BR&: Holistic Branding http://adamhcohen.com/is-user-generated-content-the-new-campaign-standard/comment-page-1/#comment-4030 They need YOU. Great brands personalize. | GR8BR&: Holistic Branding Tue, 19 May 2009 10:27:42 +0000 http://adamhcohen.com/?p=518#comment-4030 [...] via Adam Cohen’s blog A Thousand Cuts Is User Generated Content the New Campaign Standard? [...] [...] via Adam Cohen’s blog A Thousand Cuts Is User Generated Content the New Campaign Standard? [...]

]]> By: Jon Bishop http://adamhcohen.com/is-user-generated-content-the-new-campaign-standard/comment-page-1/#comment-4018 Jon Bishop Mon, 18 May 2009 21:28:27 +0000 http://adamhcohen.com/?p=518#comment-4018 Personalization and interactivity are definitely great ways to help content go viral. Basically, any unique form of engagement that can keep people busy for a couple minutes is usually worth passing on to their friends. It seems the "elf yourself" model is getting quite popular. I think this and "variable video" will be key methods of engaging users in marketing campaigns for awhile until something more engaging and personalized comes along. Personalization and interactivity are definitely great ways to help content go viral. Basically, any unique form of engagement that can keep people busy for a couple minutes is usually worth passing on to their friends.

It seems the “elf yourself” model is getting quite popular. I think this and “variable video” will be key methods of engaging users in marketing campaigns for awhile until something more engaging and personalized comes along.

]]> By: Jon Bishop http://adamhcohen.com/is-user-generated-content-the-new-campaign-standard/comment-page-1/#comment-5676 Jon Bishop Mon, 18 May 2009 21:28:00 +0000 http://adamhcohen.com/?p=518#comment-5676 Personalization and interactivity are definitely great ways to help content go viral. Basically, any unique form of engagement that can keep people busy for a couple minutes is usually worth passing on to their friends. It seems the "elf yourself" model is getting quite popular. I think this and "variable video" will be key methods of engaging users in marketing campaigns for awhile until something more engaging and personalized comes along. Personalization and interactivity are definitely great ways to help content go viral. Basically, any unique form of engagement that can keep people busy for a couple minutes is usually worth passing on to their friends.

It seems the “elf yourself” model is getting quite popular. I think this and “variable video” will be key methods of engaging users in marketing campaigns for awhile until something more engaging and personalized comes along.

]]> By: Ari Herzog http://adamhcohen.com/is-user-generated-content-the-new-campaign-standard/comment-page-1/#comment-4017 Ari Herzog Mon, 18 May 2009 20:50:38 +0000 http://adamhcohen.com/?p=518#comment-4017 Mr. Potato Head was always more fun to play with than stuffed animals. Or, in digital land, The Sims vs Myst. Give a person the ability to create rather than go along with a pre-configured standard and you get more smiles and bouncy eyeballs. I am not a fan of these new widgets, like your cheesy one above, that start speaking by default. I had music playing in another window, and had to pause that when your cheeseball started to speak. Or was it the Terminator? Something started speaking without my giving it permission! That's bad. Mr. Potato Head was always more fun to play with than stuffed animals. Or, in digital land, The Sims vs Myst. Give a person the ability to create rather than go along with a pre-configured standard and you get more smiles and bouncy eyeballs.

I am not a fan of these new widgets, like your cheesy one above, that start speaking by default. I had music playing in another window, and had to pause that when your cheeseball started to speak. Or was it the Terminator? Something started speaking without my giving it permission! That’s bad.

]]> By: Ari Herzog http://adamhcohen.com/is-user-generated-content-the-new-campaign-standard/comment-page-1/#comment-5675 Ari Herzog Mon, 18 May 2009 20:50:00 +0000 http://adamhcohen.com/?p=518#comment-5675 Mr. Potato Head was always more fun to play with than stuffed animals. Or, in digital land, The Sims vs Myst. Give a person the ability to create rather than go along with a pre-configured standard and you get more smiles and bouncy eyeballs. I am not a fan of these new widgets, like your cheesy one above, that start speaking by default. I had music playing in another window, and had to pause that when your cheeseball started to speak. Or was it the Terminator? Something started speaking without my giving it permission! That's bad. Mr. Potato Head was always more fun to play with than stuffed animals. Or, in digital land, The Sims vs Myst. Give a person the ability to create rather than go along with a pre-configured standard and you get more smiles and bouncy eyeballs.

I am not a fan of these new widgets, like your cheesy one above, that start speaking by default. I had music playing in another window, and had to pause that when your cheeseball started to speak. Or was it the Terminator? Something started speaking without my giving it permission! That’s bad.

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