Comments on: Good Morning, Retailers, This is Your Wake Up Call http://adamhcohen.com/good-morning-retailers-this-is-your-wake-up-call/ interactive marketing and social media Fri, 03 Sep 2010 18:20:00 +0000 hourly 1 http://wordpress.org/?v=3.0.1 By: Study: 59% of Top Retailers Now on Facebook http://adamhcohen.com/good-morning-retailers-this-is-your-wake-up-call/comment-page-1/#comment-126 Study: 59% of Top Retailers Now on Facebook Fri, 31 Oct 2008 14:53:54 +0000 http://74.220.219.78/~adamhcoh/blog/?p=36#comment-126 [...] and Toys ‘R Us.  This should not be a surprise and should continue to serve as a wake-up call.  Facebook has reached over 150 million users world wide, and Facebook fan pages are quite [...] [...] and Toys ‘R Us.  This should not be a surprise and should continue to serve as a wake-up call.  Facebook has reached over 150 million users world wide, and Facebook fan pages are quite [...]

]]> By: Eric Karofsky http://adamhcohen.com/good-morning-retailers-this-is-your-wake-up-call/comment-page-1/#comment-29 Eric Karofsky Wed, 03 Sep 2008 13:18:46 +0000 http://74.220.219.78/~adamhcoh/blog/?p=36#comment-29 <p>nice post adam. the question always comes up - how do you measure the roi of a facebook platform?</p> nice post adam. the question always comes up – how do you measure the roi of a facebook platform?

]]> By: Linda Bustos http://adamhcohen.com/good-morning-retailers-this-is-your-wake-up-call/comment-page-1/#comment-28 Linda Bustos Wed, 03 Sep 2008 00:11:46 +0000 http://74.220.219.78/~adamhcoh/blog/?p=36#comment-28 <p>We are yet to see a retailer application take off, although Stylefeeder has done alright for itself as a social shopping app.</p> <p>As a test, I invited 90 of my female friends to add the app. No one added it.</p> <p>American Eagle's Aerie Kissing Booth was well done, though. It launched for Valentine's Day and it was aimed at the right market. Not sure how many active users it got or if there was any pay off.</p> <p>One retailer "Page" that has a lot of traction is Victoria's Secret Pink - the page has goodies for its fans like wallpapers and polls. If you're going to have a page, it's gotta have a reason for people to visit it.</p> We are yet to see a retailer application take off, although Stylefeeder has done alright for itself as a social shopping app.

As a test, I invited 90 of my female friends to add the app. No one added it.

American Eagle’s Aerie Kissing Booth was well done, though. It launched for Valentine’s Day and it was aimed at the right market. Not sure how many active users it got or if there was any pay off.

One retailer “Page” that has a lot of traction is Victoria’s Secret Pink – the page has goodies for its fans like wallpapers and polls. If you’re going to have a page, it’s gotta have a reason for people to visit it.

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