Comments for a thousand cuts :: adam cohen's blog http://adamhcohen.com interactive marketing and social media Thu, 01 Dec 2011 18:20:00 +0000 hourly 1 http://wordpress.org/?v=3.2.1 Comment on Donation Connect: Text Some Good by adamcohen http://adamhcohen.com/donation-connect-text-some-good/comment-page-1/#comment-5910 adamcohen Thu, 01 Dec 2011 18:20:00 +0000 http://adamhcohen.com/?p=1036#comment-5910 I would contact the developer through their website, listed along with the app in iTunes. I would contact the developer through their website, listed along with the app in iTunes.

]]> Comment on The Content Convergence Dilemma: Where’s the Content Department? by Master Article Marketer http://adamhcohen.com/content-convergence-dilemma/comment-page-1/#comment-5909 Master Article Marketer Thu, 01 Dec 2011 17:39:00 +0000 http://adamhcohen.com/?p=1785#comment-5909 That "B' word can be one of the scariest parts of using content for a business.  The budget always seems to have limitations that are just hard to overcome. That “B’ word can be one of the scariest parts of using content for a business.  The budget always seems to have limitations that are just hard to overcome.

]]> Comment on Donation Connect: Text Some Good by Sixian http://adamhcohen.com/donation-connect-text-some-good/comment-page-1/#comment-5908 Sixian Thu, 01 Dec 2011 09:40:00 +0000 http://adamhcohen.com/?p=1036#comment-5908 Hi this is a really useful app. May I find out how do we get more charities listed? To be exact, how do charity bodies qualify to be listed in this app? Hi this is a really useful app. May I find out how do we get more charities listed? To be exact, how do charity bodies qualify to be listed in this app?

]]> Comment on Social Media Success is About The Customers, Stupid by Iron on patches - Scott http://adamhcohen.com/social-media-success-is-about-the-customers-stupid/comment-page-1/#comment-5907 Iron on patches - Scott Tue, 29 Nov 2011 05:17:00 +0000 http://adamhcohen.com/?p=1680#comment-5907 I agree.  It really has to be a passion. You need something that drives you to make the social media work.  Granted others need to have that passion too.  So, some things just don't work out.  Kids, pets, music....all passions and easy to get others involved.  Thought you had a good point and I wanted to elaborate.  I agree.  It really has to be a passion. You need something that drives you to make the social media work.  Granted others need to have that passion too.  So, some things just don’t work out.  Kids, pets, music….all passions and easy to get others involved.  Thought you had a good point and I wanted to elaborate. 

]]> Comment on The Content Convergence Dilemma: Where’s the Content Department? by adamcohen http://adamhcohen.com/content-convergence-dilemma/comment-page-1/#comment-5904 adamcohen Fri, 11 Nov 2011 17:23:00 +0000 http://adamhcohen.com/?p=1785#comment-5904 Thanks Brian - that new marketing funnel post has been by far the most popular here ;) Thanks for the feedback as well on what your company is doing. Thanks Brian – that new marketing funnel post has been by far the most popular here ;) Thanks for the feedback as well on what your company is doing.

]]> Comment on The Content Convergence Dilemma: Where’s the Content Department? by Brian Hayden http://adamhcohen.com/content-convergence-dilemma/comment-page-1/#comment-5903 Brian Hayden Fri, 11 Nov 2011 14:45:00 +0000 http://adamhcohen.com/?p=1785#comment-5903 Hi Adam - just found your site through a random search for an image of a sales funnel.  Glad to have arrived.  At my company we have one person who owns the creation of marketing content, but everyone is asked to be a content producer.  I think it's extremely valuable for everyone to push themselves to create - it's a smart professional development investment for each individual, and provides richer content.  Good questions...interesting to read what others say. Hi Adam – just found your site through a random search for an image of a sales funnel.  Glad to have arrived.  At my company we have one person who owns the creation of marketing content, but everyone is asked to be a content producer.  I think it’s extremely valuable for everyone to push themselves to create – it’s a smart professional development investment for each individual, and provides richer content.  Good questions…interesting to read what others say.

]]> Comment on The Content Convergence Dilemma: Where’s the Content Department? by adamcohen http://adamhcohen.com/content-convergence-dilemma/comment-page-1/#comment-5901 adamcohen Thu, 10 Nov 2011 14:29:00 +0000 http://adamhcohen.com/?p=1785#comment-5901 Jane - thanks for the comment and question. Some thoughts... While one could make the argument that every department of every organization should own the customer, in reality I believe it's the CEO who is accountable to the customer, and the CMO who owns the assets that face the customer. (In many organizations, PR rolls up to the CMO, so conversations with the customer also fall under that space). Across departments, there are many ways to package up and generate structured, unstructured (think typical PR releases) and conversational content. Someone should be driving an integrated plan or governance to assure consistency, right? But usually that same person doesn't control a P/L line item for content creation and management. Jane – thanks for the comment and question. Some thoughts…

While one could make the argument that every department of every organization should own the customer, in reality I believe it’s the CEO who is accountable to the customer, and the CMO who owns the assets that face the customer. (In many organizations, PR rolls up to the CMO, so conversations with the customer also fall under that space). Across departments, there are many ways to package up and generate structured, unstructured (think typical PR releases) and conversational content. Someone should be driving an integrated plan or governance to assure consistency, right? But usually that same person doesn’t control a P/L line item for content creation and management.

]]> Comment on The Content Convergence Dilemma: Where’s the Content Department? by Jane Hiscock http://adamhcohen.com/content-convergence-dilemma/comment-page-1/#comment-5900 Jane Hiscock Thu, 10 Nov 2011 13:51:00 +0000 http://adamhcohen.com/?p=1785#comment-5900 Adam - a great post and I like your synthesis of the challenges of content ownership as integration and budget.  I was reflecting upon a similar challenge that perhaps is a driver of this issue, which is the question of who owns the customer?  In our work with clients we stumble upon this regularly and it leads to a series of follow-on challenges such as – who owns customer data?  Who owns the content and campaigns for each customer segment?   Perhaps these questions are impossible to answer because the answer is no one and everyone.  And yet we know that without a place of ownership – a department as you suggest – that we will have content that isn’t connected to a larger mission and worse that isn’t connected to the customer.  But I still go back to answering your question with a question:  At its core is it who owns the content or is it who owns the customer that is the driver of this challenge?  Adam – a great post and I like your synthesis of the
challenges of content ownership as integration and budget.  I was reflecting upon a similar challenge
that perhaps is a driver of this issue, which is the question of who owns the
customer?  In our work with clients we
stumble upon this regularly and it leads to a series of follow-on challenges
such as – who owns customer data?  Who owns
the content and campaigns for each customer segment?  

Perhaps these questions are impossible to answer because the
answer is no one and everyone.  And yet we
know that without a place of ownership – a department as you suggest – that we
will have content that isn’t connected to a larger mission and worse that isn’t
connected to the customer.  But I still
go back to answering your question with a question: 

At its core is it who owns the content or is it who owns the
customer that is the driver of this challenge? 

]]> Comment on The Content Convergence Dilemma: Where’s the Content Department? by adamcohen http://adamhcohen.com/content-convergence-dilemma/comment-page-1/#comment-5899 adamcohen Thu, 03 Nov 2011 14:54:00 +0000 http://adamhcohen.com/?p=1785#comment-5899 Thanks for the thoughts Kevin and congrats on the new role. I'll gladly follow-up - I'm going through this exact scenario with a couple of clients and will see if we can share the stories about how it plays out. Thanks for the thoughts Kevin and congrats on the new role. I’ll gladly follow-up – I’m going through this exact scenario with a couple of clients and will see if we can share the stories about how it plays out.

]]> Comment on The Content Convergence Dilemma: Where’s the Content Department? by adamcohen http://adamhcohen.com/content-convergence-dilemma/comment-page-1/#comment-5898 adamcohen Thu, 03 Nov 2011 14:53:00 +0000 http://adamhcohen.com/?p=1785#comment-5898 Thanks for the feedback Paul. You make a great point about the backgrounds of IT vs PR/Sales and the importance of working through the sweet spot overlap - tying back to who owns content, those folks have to work together to make it work well in context. Thanks for the feedback Paul. You make a great point about the backgrounds of IT vs PR/Sales and the importance of working through the sweet spot overlap – tying back to who owns content, those folks have to work together to make it work well in context.

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