Comments for a thousand cuts :: adam cohen's blog http://adamhcohen.com interactive marketing and social media Mon, 26 Mar 2012 14:54:38 +0000 hourly 1 http://wordpress.org/?v=3.3.2 Comment on The New Marketing Funnel by 7 Marketing Funnel Sites | Top SEO News http://adamhcohen.com/the-new-marketing-funnel/comment-page-1/#comment-5916 7 Marketing Funnel Sites | Top SEO News Mon, 26 Mar 2012 14:54:38 +0000 http://adamhcohen.com/?p=677#comment-5916 [...] The New Marketing Funnel | a thousand cuts :: adam cohen's blogAug 13, 2009 Jointly authored with Rosetta's Director of Social Media, Gargi Patel) The world has changed. We are [...] [...] The New Marketing Funnel | a thousand cuts :: adam cohen's blogAug 13, 2009 Jointly authored with Rosetta's Director of Social Media, Gargi Patel) The world has changed. We are [...]

]]> Comment on The New Marketing Funnel by 8 Marketing Funnel Sites | Top SEO News http://adamhcohen.com/the-new-marketing-funnel/comment-page-1/#comment-5915 8 Marketing Funnel Sites | Top SEO News Mon, 19 Mar 2012 21:58:31 +0000 http://adamhcohen.com/?p=677#comment-5915 [...] The New Marketing Funnel | a thousand cuts :: adam cohen's blogAug 13, 2009 Jointly authored with Rosetta's Director of Social Media, Gargi Patel) The world has changed. We are [...] [...] The New Marketing Funnel | a thousand cuts :: adam cohen's blogAug 13, 2009 Jointly authored with Rosetta's Director of Social Media, Gargi Patel) The world has changed. We are [...]

]]> Comment on Donation Connect: Text Some Good by adamcohen http://adamhcohen.com/donation-connect-text-some-good/comment-page-1/#comment-5910 adamcohen Thu, 01 Dec 2011 18:20:00 +0000 http://adamhcohen.com/?p=1036#comment-5910 I would contact the developer through their website, listed along with the app in iTunes. I would contact the developer through their website, listed along with the app in iTunes.

]]> Comment on The Content Convergence Dilemma: Where’s the Content Department? by Master Article Marketer http://adamhcohen.com/content-convergence-dilemma/comment-page-1/#comment-5909 Master Article Marketer Thu, 01 Dec 2011 17:39:00 +0000 http://adamhcohen.com/?p=1785#comment-5909 That "B' word can be one of the scariest parts of using content for a business.  The budget always seems to have limitations that are just hard to overcome. That “B’ word can be one of the scariest parts of using content for a business.  The budget always seems to have limitations that are just hard to overcome.

]]> Comment on Donation Connect: Text Some Good by Sixian http://adamhcohen.com/donation-connect-text-some-good/comment-page-1/#comment-5908 Sixian Thu, 01 Dec 2011 09:40:00 +0000 http://adamhcohen.com/?p=1036#comment-5908 Hi this is a really useful app. May I find out how do we get more charities listed? To be exact, how do charity bodies qualify to be listed in this app? Hi this is a really useful app. May I find out how do we get more charities listed? To be exact, how do charity bodies qualify to be listed in this app?

]]> Comment on Social Media Success is About The Customers, Stupid by Iron on patches - Scott http://adamhcohen.com/social-media-success-is-about-the-customers-stupid/comment-page-1/#comment-5907 Iron on patches - Scott Tue, 29 Nov 2011 05:17:00 +0000 http://adamhcohen.com/?p=1680#comment-5907 I agree.  It really has to be a passion. You need something that drives you to make the social media work.  Granted others need to have that passion too.  So, some things just don't work out.  Kids, pets, music....all passions and easy to get others involved.  Thought you had a good point and I wanted to elaborate.  I agree.  It really has to be a passion. You need something that drives you to make the social media work.  Granted others need to have that passion too.  So, some things just don’t work out.  Kids, pets, music….all passions and easy to get others involved.  Thought you had a good point and I wanted to elaborate. 

]]> Comment on The Social Media Landing Page Phenomenon by What social media strategy best suits your business objective? | Masha Zunich http://adamhcohen.com/the-social-media-landing-page-phenomenon/comment-page-1/#comment-5906 What social media strategy best suits your business objective? | Masha Zunich Tue, 22 Nov 2011 14:04:11 +0000 http://adamhcohen.com/?p=852#comment-5906 [...]  contest  which takes players to a landing page  with special winner discounts is driving [...] [...]  contest  which takes players to a landing page  with special winner discounts is driving [...]

]]> Comment on The Content Convergence Dilemma: Where’s the Content Department? by adamcohen http://adamhcohen.com/content-convergence-dilemma/comment-page-1/#comment-5904 adamcohen Fri, 11 Nov 2011 17:23:00 +0000 http://adamhcohen.com/?p=1785#comment-5904 Thanks Brian - that new marketing funnel post has been by far the most popular here ;) Thanks for the feedback as well on what your company is doing. Thanks Brian – that new marketing funnel post has been by far the most popular here ;) Thanks for the feedback as well on what your company is doing.

]]> Comment on The Content Convergence Dilemma: Where’s the Content Department? by Brian Hayden http://adamhcohen.com/content-convergence-dilemma/comment-page-1/#comment-5903 Brian Hayden Fri, 11 Nov 2011 14:45:00 +0000 http://adamhcohen.com/?p=1785#comment-5903 Hi Adam - just found your site through a random search for an image of a sales funnel.  Glad to have arrived.  At my company we have one person who owns the creation of marketing content, but everyone is asked to be a content producer.  I think it's extremely valuable for everyone to push themselves to create - it's a smart professional development investment for each individual, and provides richer content.  Good questions...interesting to read what others say. Hi Adam – just found your site through a random search for an image of a sales funnel.  Glad to have arrived.  At my company we have one person who owns the creation of marketing content, but everyone is asked to be a content producer.  I think it’s extremely valuable for everyone to push themselves to create – it’s a smart professional development investment for each individual, and provides richer content.  Good questions…interesting to read what others say.

]]> Comment on The Content Convergence Dilemma: Where’s the Content Department? by adamcohen http://adamhcohen.com/content-convergence-dilemma/comment-page-1/#comment-5901 adamcohen Thu, 10 Nov 2011 14:29:00 +0000 http://adamhcohen.com/?p=1785#comment-5901 Jane - thanks for the comment and question. Some thoughts... While one could make the argument that every department of every organization should own the customer, in reality I believe it's the CEO who is accountable to the customer, and the CMO who owns the assets that face the customer. (In many organizations, PR rolls up to the CMO, so conversations with the customer also fall under that space). Across departments, there are many ways to package up and generate structured, unstructured (think typical PR releases) and conversational content. Someone should be driving an integrated plan or governance to assure consistency, right? But usually that same person doesn't control a P/L line item for content creation and management. Jane – thanks for the comment and question. Some thoughts…

While one could make the argument that every department of every organization should own the customer, in reality I believe it’s the CEO who is accountable to the customer, and the CMO who owns the assets that face the customer. (In many organizations, PR rolls up to the CMO, so conversations with the customer also fall under that space). Across departments, there are many ways to package up and generate structured, unstructured (think typical PR releases) and conversational content. Someone should be driving an integrated plan or governance to assure consistency, right? But usually that same person doesn’t control a P/L line item for content creation and management.

]]>