From the category archives:

Web Strategy

A Free eBook for Marketers: Learning in 2010

by adam on January 7, 2010 · View Comments

in Customer Engagement, Healthcare, Marketing Strategy, Social Media, Web Strategy

I virtually met Ellen Hoenig Carlson several months ago through Twitter. As I have continued to work on social media initiatives in Rosetta’s Healthcare practice, Ellen’s blog has continually been a tremendous resource to gain insight on the subtle (and often not so subtle) intricacies of marketing in healthcare and pharma. Ellen reached […]

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The Social Media Landing Page Phenomenon

by adam on October 30, 2009 · View Comments

in Customer Engagement, Social Media, Web Strategy

As social media channels become outposts for companies, their websites need to keep up.  The big challenge: the two concepts are diametrically opposed.  Build a compelling, optimized website to bring customers (and potential customers) to you, versus establish social media outposts to go where your customers are.  Enter the new art and technique of the […]

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