From the category archives:

Twitter

No Amount of Social Media Overcomes Bad Customer Experience

by adam on December 7, 2009 · View Comments

in Customer Engagement, Marketing Strategy, Social Media, Twitter

This is not a post to bash AT&T.
I know many folks who have had issues with their network, dropping calls and customer service.  I’ve had quite the opposite.  Sure I’ve dropped a call occasionally, but I actually switched to AT&T because they were the only service provider that had great coverage when I was traveling to […]

{ 11 comments }

While you're here, please subscribe or Bookmark this post on del.icio.us

5 Twitter Tips You May Not Know

by adam on October 16, 2009 · View Comments

in Social Media, Social Networking, Twitter

As Twitter turns the corner on the “Peak of Inflated Expectations” and heads full speed ahead into the “Trough of Disillusionment,” I thought I’d share 5 tips that have continued to make Twitter a meaningful, useful tool.  Some of these you may know, some may be new.  This is aside from new features coming like […]

{ 8 comments }

While you're here, please subscribe or Bookmark this post on del.icio.us

News Flash: Big Brands Can Be Social Too

by adam on September 24, 2009 · View Comments

in Customer Engagement, Social Media, Twitter

Companies and brands of all sizes can leverage social technologies to interact one on one with customers. Every interaction is a chance to foster community, build advocacy and change opinions. Many Web2.0 and technology companies are of course eating their own dog food doing this, but can a big, dinosaur, established, brand adapt? […]

{ 2 comments }

While you're here, please subscribe or Bookmark this post on del.icio.us

How Twitter and Social Networks Can Make History

by adam on June 22, 2009 · View Comments

in Customer Engagement, Facebook, Social Media, Social Networking, Twitter, Weblogs

Every once in awhile a video comes along that inspires thought and challenges assumptions.  This video of internet guru Clay Shirky speaking as part of the TED series is no exception.  From the advent of the printing press to modern community platforms, Shirky uses stories from China, Iran, the Obama campaign, and other political uprisings […]

{ 2 comments }

While you're here, please subscribe or Bookmark this post on del.icio.us

How to Show The Value of Twitter In 2 Minutes or Less

by adam on May 27, 2009 · View Comments

in Social Media, Social Networking, Twitter

Twitter is not a service that will appeal to everyone.  Allegedly 60% of Twitter users leave after the first month (although this doesn’t include those who switch to desktop apps like Tweetdeck).  I’d argue it’s because they only have Oprah and Ashton Kutcher showing them the ropes and need some better guidance; Twitter is intuitive […]

{ 20 comments }

While you're here, please subscribe or Bookmark this post on del.icio.us

Celebrities Are Not Taking Over Twitter

by adam on April 18, 2009 · View Comments

in Retail, Rich Internet Applications, Social Media, Social Media Monitoring, Twitter

Celebrities like Ashton Kutcher, Shaquille O’Neal and Britney Spears are not taking over Twitter.  A well publicized event like Oprah tweeting on her show won’t help.  Ashton vs. Larry King, in a contest to see which account, @aplusk (“a plus k”) or @cnnbrk can reach a million followers first is a publicity event that had […]

{ 25 comments }

While you're here, please subscribe or Bookmark this post on del.icio.us

← Previous Entries