From the category archives:

Social Networking

Spread the Joy: A Little Augmented Reality and a Rosetta Snow Day

by adam on December 15, 2009 · View Comments

in Augmented Reality, Interactive Marketing, Rich Internet Applications, Rosetta, Social Networking

What do augmented reality, snowdays and New Orleans have in common? A Happy Holidays card and helping to spread some joy from Rosetta.
Every year agencies of all types like to show their stuff with digital holiday cards. Looking to raise the bar from last year, the Rosetta team is trying something new. Our team took their […]

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How Twitter and Social Networks Can Make History

by adam on June 22, 2009 · View Comments

in Customer Engagement, Facebook, Social Media, Social Networking, Twitter, Weblogs

Every once in awhile a video comes along that inspires thought and challenges assumptions. This video of internet guru Clay Shirky speaking as part of the TED series is no exception. From the advent of the printing press to modern community platforms, Shirky uses stories from China, Iran, the Obama campaign, and other political uprisings […]

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Understanding How Social Media Impacts the Purchase Path

by adam on April 7, 2009 · View Comments

in Interactive Marketing, Rosetta, Social Media, Social Media Monitoring, Social Networking, Web Analytics

Few marketers dispute PPC as an effective and measurable online channel. Social media, in contrast, is currently subject to dispute.
One of the more compelling arguments for pay-per-click search marketing is the ability to attribute web sales directly to clicks from search advertising. ROI can be measured to multiple decimal points tying the amount of spend invested […]

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