From the category archives:

Rich Internet Applications

Spread the Joy: A Little Augmented Reality and a Rosetta Snow Day

by adam on December 15, 2009 · View Comments

in Augmented Reality, Interactive Marketing, Rich Internet Applications, Rosetta, Social Networking

What do augmented reality, snowdays and New Orleans have in common?  A Happy Holidays card and helping to spread some joy from Rosetta.
Every year agencies of all types like to show their stuff with digital holiday cards.  Looking to raise the bar from last year, the Rosetta team is trying something new.  Our team took their […]

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Is User Generated Content the New Campaign Standard?

by adam on May 18, 2009 · View Comments

in Interactive Marketing, Rich Internet Applications

Two recent movie promotional campaigns do a great job combining the storyline, user photos and content (not to mention the ability to share that content easily on networks like Facebook).  They’re fun, easy to use and engage the user in more than just an online impression.  Has this become the new standard for interactive marketing?
First, the […]

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Celebrities Are Not Taking Over Twitter

by adam on April 18, 2009 · View Comments

in Retail, Rich Internet Applications, Social Media, Social Media Monitoring, Twitter

Celebrities like Ashton Kutcher, Shaquille O’Neal and Britney Spears are not taking over Twitter.  A well publicized event like Oprah tweeting on her show won’t help.  Ashton vs. Larry King, in a contest to see which account, @aplusk (“a plus k”) or @cnnbrk can reach a million followers first is a publicity event that had […]

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Healthy Choice Chooses Wisely

by adam on January 9, 2009 · View Comments

in Customer Engagement, Interactive Marketing, Rich Internet Applications

Every once in awhile I stumble across a great example of interactive marketing to share.  Today a friend shot me a link to a microsite from the consumer product brand Healthy Choice, that has a lot of the right ingredients for a successful campaign.  The campaign looks like it was launched last fall but I […]

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Nintendo Wii: When Good Content Speaks for Itself

by adam on September 23, 2008 · View Comments

in Interactive Marketing, Rich Internet Applications

A great advertisement disguised as a YouTube video of game footage from Wario Land for the Nintendo Wii is being passed around today.  If the counts are accurate it hit over 250K views today alone.  The ad cleverly leverages a flash physics engine and pretty much speaks for itself.  This is a great example where […]

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