From the category archives:

Interactive Marketing

Spread the Joy: A Little Augmented Reality and a Rosetta Snow Day

by adam on December 15, 2009 · View Comments

in Augmented Reality, Interactive Marketing, Rich Internet Applications, Rosetta, Social Networking

What do augmented reality, snowdays and New Orleans have in common?  A Happy Holidays card and helping to spread some joy from Rosetta.
Every year agencies of all types like to show their stuff with digital holiday cards.  Looking to raise the bar from last year, the Rosetta team is trying something new.  Our team took their […]

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How Much is That Doggie in the Window?

by adam on October 16, 2009 · View Comments

in Advertising, Interactive Marketing

Two campaigns caught my eye today that I wanted to capture and share as examples of the sheer brilliance of interactive marketing.  The first is a campaign in display advertising from Agency Republic.  The technique is to target “parents in routine and manual occupations” to reduce smoking in that audience.  Click through the image of […]

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Can Social Media be Taught?

by adam on July 8, 2009 · View Comments

in Interactive Marketing, Social Media

I imagine there are two camps: those who believe you can teach someone how to use social media and those who think it’s absurd to teach people to do what they can learn on their own.  The term “Social Media” covers such a gamut of technologies, approaches, tools and lessons learned that it’s challenging to […]

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Display Advertising Shows Signs of Life

by adam on June 29, 2009 · View Comments

in Advertising, Interactive Marketing

I always like to capture ideas and campaigns here that really catch my eye and provide inspiration.  Here are two banner ads that challenge the notion that this industry has nothing left in it.  They show that the right mix of creativity, humor and humility for the knowledge an end-user has about the space can […]

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Is User Generated Content the New Campaign Standard?

by adam on May 18, 2009 · View Comments

in Interactive Marketing, Rich Internet Applications

Two recent movie promotional campaigns do a great job combining the storyline, user photos and content (not to mention the ability to share that content easily on networks like Facebook).  They’re fun, easy to use and engage the user in more than just an online impression.  Has this become the new standard for interactive marketing?
First, the […]

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Gearing up: Marketing and Advertising Thought Leaders Summit

by adam on May 8, 2009 · View Comments

in Interactive Marketing, Marketing Strategy, Rosetta

On Tuesday, May 12, the first annual Marketing and Advertising Thought Leaders Summit will be held in NYC.  I have the pleasure of joining Rosetta’s CEO Chris Kuenne to attend what is looking to be a very compelling gathering of industry leaders.  From the MATLS website:
“This one-day summit will present a series of dialogue-driven forums on […]

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