From the category archives:

Forrester

Under Pressure
 
Last week the Center for Media Research (account required) posted a study by Epsilon that revealed some insight as to what 175 CMOs and marketing executives are doing in a rough economy.  While nearly all CMOs and marketing executives in the study agreed that “a tough economic period is precisely the time when marketing […]

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The last week of October will see some great content in the social media sphere around getting ahead of tomorrow’s customer.  In April of this year I attended Forrester’s Marketing Forum in LA, and enjoyed “live twitter” and blogging related to the event.  Knowing an onslaught of content is coming, I decided to reach out […]

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