From the category archives:

Facebook

How Twitter and Social Networks Can Make History

by adam on June 22, 2009 · View Comments

in Customer Engagement, Facebook, Social Media, Social Networking, Twitter, Weblogs

Every once in awhile a video comes along that inspires thought and challenges assumptions.  This video of internet guru Clay Shirky speaking as part of the TED series is no exception.  From the advent of the printing press to modern community platforms, Shirky uses stories from China, Iran, the Obama campaign, and other political uprisings […]

{ 2 comments }

While you're here, please subscribe or Bookmark this post on del.icio.us

Facebook is the Gateway Drug of Social Media

by adam on February 24, 2009 · View Comments

in Facebook, Social Media, Social Networking

New joiners to Facebook go through phases - understanding privacy, etiquette and addiction.  But what happens when they settle down?  The functionality of Facebook is a “lite” version of many other social technologies many have come to know.
Facebook is growing strong, recently passing the 175 million members mark.  I’ve seen many folks go from skeptic to […]

{ 6 comments }

While you're here, please subscribe or Bookmark this post on del.icio.us

A Quick Snapshot of Old vs. New Media

by adam on December 17, 2008 · View Comments

in Customer Engagement, Facebook, Retail, Rosetta, Social Media, Social Networking, Weblogs

In late October, I got a first hand glimpse into how the web is taking on traditional newspapers.  While in Dallas for Forrester’s Consumer Forum, I was grateful to be invited to drop in at the offices of the Dallas Morning News to talk about how retailers are using Facebook.
A Somber Scene
At first glance, the floor where most of […]

{ 3 comments }

While you're here, please subscribe or Bookmark this post on del.icio.us

Study: 59% of Top Retailers Now on Facebook

by adam on October 31, 2008 · View Comments

in Brulant, Customer Engagement, Facebook, Retail, Rosetta, Social Media, Social Networking

In May of this year, Rosetta, the agency I am working for, published a study showing that 30% of 100 of the top online retailers had a Facebook page set up.  In the last five months since the original survey, there has been a substantial uptick to 59% - including pages added by Best Buy, […]

{ 11 comments }

While you're here, please subscribe or Bookmark this post on del.icio.us

Putting Your Social Network To Use

by adam on October 1, 2008 · View Comments

in Facebook, LinkedIn, Social Media, Social Networking, Twitter

Over time, social networks become a place to accumulate contacts.  I’ve used LinkedIn for nearly five years, and tools like Facebook and Twitter have become part of a daily ritual.  Do you interact with those folks regularly, or is it a virtual rolodex accumulating dust?  Do you watch on the sidelines, or really engage?  I’ve […]

{ 3 comments }

While you're here, please subscribe or Bookmark this post on del.icio.us

Top 5 Reasons Social Media Requires Commitment

by adam on September 12, 2008 · View Comments

in Facebook, LinkedIn, Social Media, Twitter, Weblogs

{ 12 comments }

While you're here, please subscribe or Bookmark this post on del.icio.us

← Previous Entries