I virtually met Ellen Hoenig Carlson several months ago through Twitter. As I have continued to work on social media initiatives in Rosetta’s Healthcare practice, Ellen’s blog has continually been a tremendous resource to gain insight on the subtle (and often not so subtle) intricacies of marketing in healthcare and pharma. Ellen reached […]
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As social media channels become outposts for companies, their websites need to keep up. The big challenge: the two concepts are diametrically opposed. Build a compelling, optimized website to bring customers (and potential customers) to you, versus establish social media outposts to go where your customers are. Enter the new art and technique of the […]
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…you don’t like to listen to your customers.
…your company mantra is “It’s All About the Revenue” and not “It’s All About the Customer (the Revenue Will Follow).”
…your product is known to annoy or frustrate customers, but you don’t really think their gripes are legitimate.
…you don’t like to listen to your employees, and getting employees to change their thinking […]
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At first glance, it seems obvious. Customer Relationship Management and leveraging social media to connect and build relationships with customers are related concepts in marketing and business. The attached slideshare is a great way to simply tie the concepts together. I especially like the concept of customer Moments of Truth - where they have meaningful […]
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Companies and brands of all sizes can leverage social technologies to interact one on one with customers. Every interaction is a chance to foster community, build advocacy and change opinions. Many Web2.0 and technology companies are of course eating their own dog food doing this, but can a big, dinosaur, established, brand adapt? […]
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Adam is a partner at the digital agency Rosetta, leading the Social Media practice. Adam has over 15 years of experience leveraging technology to drive and sustain business value for clients in the Consumer Product, Retail, High Tech, Healthcare and Financial Services industries. More about this blog 
