From the category archives:

Brulant

Study: 59% of Top Retailers Now on Facebook

by adam on October 31, 2008 · View Comments

in Brulant, Customer Engagement, Facebook, Retail, Rosetta, Social Media, Social Networking

In May of this year, Rosetta, the agency I am working for, published a study showing that 30% of 100 of the top online retailers had a Facebook page set up.  In the last five months since the original survey, there has been a substantial uptick to 59% - including pages added by Best Buy, […]

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1 + 1 = 3: Rosetta and Brulant

by adam on July 25, 2008 · View Comments

in About me, Brulant, Interactive Marketing, Marketing Strategy, Rosetta

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Study: Only 30% of Top Retailers on Facebook

by adam on June 12, 2008 · View Comments

in Brulant, Customer Engagement, Facebook, Retail, Social Media

Brulant, my employer, recently completed a study of 100 of the top online retailers to see which ones have a “fan page,” a feature that Facebook launched in November 2007.  Only 30% of the retailers surveyed had a page out there.  Yep, only 30%, despite lots of hype about the platform.  That’s it?  I believe […]

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Transitions: The new Borders.com

by adam on May 27, 2008 · View Comments

in Brulant, Delivery, Retail, eCommerce

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A Different Use for LinkedIn: Alumni Relations

by adam on May 22, 2008 · View Comments

in About me, Brulant, Enterprise Web 2.0, LinkedIn, Social Media

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Blog policy? Try a Social Media Policy

by adam on April 23, 2008 · View Comments

in Brulant, Enterprise Web 2.0, Social Media, Weblogs

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