Comments on: Can Social Media be Taught?

By: The Unsung Heroes of Social Media | a thousand cuts :: adam cohen's blog

The Unsung Heroes of Social Media | a thousand cuts :: adam cohen's blog — Mon, 02 May 2011 14:30:01 +0000

[...] point here is that companies have talented staff who are learning about social media (it can be taught, you know). No one knows the business better, the brand better, or the customers better than [...]

By: Destination Talent » “Just try stuff’ and other musings @ Recruittech Conference

Sun, 27 Sep 2009 12:27:32 +0000

[...] recruiters to meet KPIs and you have a successful business. How does one teach social media skills (Can it be)? What role will training play? Demand for up-skilling will increase but the learning curve will be [...]

By: Len Devanna

Len Devanna — Tue, 14 Jul 2009 15:53:13 +0000

Insightful post as usual, Adam. I believe that such training is absolutely needed – especially in a business climate. While perhaps a definition thing, I see a tremendous need to provide employees with a solid foundation around enterprise 2.0 tools and techniques… Social Media being a part of that.

I see the business landscape as dramatically different from that of years past, and evolving at a frantic pace. Those who have been in the workplace for some time need to learn the new ways of communicating and collaborating. Those that don’t will find themselves at a competitive disadvantage in years to come.

Again, thanks for starting up this dialogue. It prompted me to capture some additional thoughts in this blog post.

By: Len Devanna

Len Devanna — Tue, 14 Jul 2009 15:53:00 +0000

Again, thanks for starting up this dialogue. It prompted me to capture some additional thoughts in this blog post.

By: John Cass

John Cass — Fri, 10 Jul 2009 04:35:44 +0000

Short answer, yes social media can be taught.

I think there’s a difference between teaching the mechanics of using a particular social media technology and what strategies you might use for social media engagement. One is dependent on the technology, the other, well… I think there are fundamentals that cut across social media.

* Transparency
* Dialogue
* Personalization
* Authenticity
* Outreach

You could have a course on Facebook, Twitter, Blogging, and teach different information depending on the technology, but there will be some strategy basics that are relevant for every social media technology.

By: John Cass

John Cass — Fri, 10 Jul 2009 04:35:00 +0000

Short answer, yes social media can be taught.

* Transparency
* Dialogue
* Personalization
* Authenticity
* Outreach

By: Linda VandeVrede

Linda VandeVrede — Thu, 09 Jul 2009 20:57:57 +0000

Thanks for starting a great conversation, Adam! I blogged about this topic today at http://www.valleyprblog.com.

By: Linda VandeVrede

Linda VandeVrede — Thu, 09 Jul 2009 20:57:00 +0000

Thanks for starting a great conversation, Adam! I blogged about this topic today at http://www.valleyprblog.com.

By: Valley PR Blog » Blog Archive » A rant: why older generations shouldn’t blog

Thu, 09 Jul 2009 19:56:23 +0000

[...] That’s what Boston-based Adam Cohen blogged about recently. You can read his thoughts here. There are 2 camps, he says – “those who believe you can teach someone how to use social [...]

By: Linda VandeVrede

Linda VandeVrede — Thu, 09 Jul 2009 19:52:58 +0000

Any Red Sox fan is a friend of mine, Adam.
Really liked this thought-provoking post, and tied it into a blog post at http://www.valleyprblog.com today. Thanks for starting a great conversation.