RT @GabrielRossi: Brand Motivation for Listening [link to post]

– Posted using Chat Catcher

RT @GabrielRossi: Brand Motivation for Listening [link to post] – Posted using Chat Catcher

Brand Motivation for Listening [link to post]

– Posted using Chat Catcher

Brand Motivation for Listening [link to post] – Posted using Chat Catcher

Right – I agree that listening is key, and that understanding why we (the person, the brand, the company) are listening is important if you want to drive effective action.

How about employees?
Best Buy listened to its employees and discovered how passionate they are. Via BestBuyConnect, Best Buy is now aggregating its employees’ blogs, YouTube Videos, Twitter posts, etc. showing that they really know how to listen to their employees, helping to humanize Best Buy brand…powerful stuff in the world of big box retail.

Reputation management
Another motivation for listening that might be universal is crisis management – or even better- crisis aversion. Or better still, jujitsu marketing.

Here’s a personal example of mine from yesterday morning when popular social media blogger Peter Kim asked on Twitter (publicly, of course) if anyone read http://www.SocialMediaToday.com, and he mentioned that he was “considering” removing his blog from the site. I replied a moment later about a feature that I didn’t like; and the interesting thing here is that within minutes, SocialMediaToday replied back to me (publicly, of course) on Twitter, providing clarification and then posting another tweet stating that over the last several months over 300 bloggers voluntarily joined their site, and just 1 asked to leave. Pretty solid track record. Later the same day, Peter Kim re-tweeted the track record post; and so SocialMediaToday turned a potential reputation crisis into a glowing endorsement from an influential blogger. The key here: listening in real-time so you can respond immediately.

Thanks for the great post!
Ian

Right – I agree that listening is key, and that understanding why we (the person, the brand, the company) are listening is important if you want to drive effective action.

How about employees?
Best Buy listened to its employees and discovered how passionate they are. Via BestBuyConnect, Best Buy is now aggregating its employees’ blogs, YouTube Videos, Twitter posts, etc. showing that they really know how to listen to their employees, helping to humanize Best Buy brand…powerful stuff in the world of big box retail.

Reputation management
Another motivation for listening that might be universal is crisis management – or even better- crisis aversion. Or better still, jujitsu marketing.

Here’s a personal example of mine from yesterday morning when popular social media blogger Peter Kim asked on Twitter (publicly, of course) if anyone read http://www.SocialMediaToday.com, and he mentioned that he was “considering” removing his blog from the site. I replied a moment later about a feature that I didn’t like; and the interesting thing here is that within minutes, SocialMediaToday replied back to me (publicly, of course) on Twitter, providing clarification and then posting another tweet stating that over the last several months over 300 bloggers voluntarily joined their site, and just 1 asked to leave. Pretty solid track record. Later the same day, Peter Kim re-tweeted the track record post; and so SocialMediaToday turned a potential reputation crisis into a glowing endorsement from an influential blogger. The key here: listening in real-time so you can respond immediately.

Thanks for the great post!
Ian