Comments on: Beware: Not All Social Media Panels Are Equal http://adamhcohen.com/beware-not-all-social-media-panels-are-equal interactive marketing and social media Mon, 26 Mar 2012 14:54:38 +0000 hourly 1 http://wordpress.org/?v=3.3.2 By: Rachel Happe’s Naked Ceo: how social media is changing organizations « Fredzimny's Blog http://adamhcohen.com/beware-not-all-social-media-panels-are-equal/comment-page-1/#comment-4763 Rachel Happe’s Naked Ceo: how social media is changing organizations « Fredzimny's Blog Sat, 10 Oct 2009 16:44:47 +0000 http://adamhcohen.com/?p=664#comment-4763 [...] Beware: Not All Social Media Panels Are Equal (adamhcohen.com) [...] [...] Beware: Not All Social Media Panels Are Equal (adamhcohen.com) [...]

]]> By: Beth Harte http://adamhcohen.com/beware-not-all-social-media-panels-are-equal/comment-page-1/#comment-4595 Beth Harte Tue, 18 Aug 2009 22:04:37 +0000 http://adamhcohen.com/?p=664#comment-4595 Adam, a great recap and it seems like you experienced the same thing I did at that panel. I intentionally asked the panel "How are you measuring and presenting ROI to your clients?" The only person how gave a proper answer was Sean Heywood, Managing Partner, MR Barber Shop & Urban Lounge. My suspicion is because he's the money guy...he knows exactly what he's spending (even if it is on Facebook) and what his return is down to the new customer/membership increase each month. ROI is a specific calculation. If agencies/organizations aren't there yet...just say "measurement." There's nothing wrong with that...just stay away from positioning experience with delivering ROI. I am with you for a panel on ROI! ;-) Adam, a great recap and it seems like you experienced the same thing I did at that panel.

I intentionally asked the panel “How are you measuring and presenting ROI to your clients?” The only person how gave a proper answer was Sean Heywood, Managing Partner, MR Barber Shop & Urban Lounge. My suspicion is because he’s the money guy…he knows exactly what he’s spending (even if it is on Facebook) and what his return is down to the new customer/membership increase each month.

ROI is a specific calculation. If agencies/organizations aren’t there yet…just say “measurement.” There’s nothing wrong with that…just stay away from positioning experience with delivering ROI.

I am with you for a panel on ROI! ;-)

]]> By: bethharte http://adamhcohen.com/beware-not-all-social-media-panels-are-equal/comment-page-1/#comment-5750 bethharte Tue, 18 Aug 2009 22:04:00 +0000 http://adamhcohen.com/?p=664#comment-5750 Adam, a great recap and it seems like you experienced the same thing I did at that panel. I intentionally asked the panel "How are you measuring and presenting ROI to your clients?" The only person how gave a proper answer was Sean Heywood, Managing Partner, MR Barber Shop & Urban Lounge. My suspicion is because he's the money guy...he knows exactly what he's spending (even if it is on Facebook) and what his return is down to the new customer/membership increase each month. ROI is a specific calculation. If agencies/organizations aren't there yet...just say "measurement." There's nothing wrong with that...just stay away from positioning experience with delivering ROI. I am with you for a panel on ROI! ;-) Adam, a great recap and it seems like you experienced the same thing I did at that panel.

I intentionally asked the panel “How are you measuring and presenting ROI to your clients?” The only person how gave a proper answer was Sean Heywood, Managing Partner, MR Barber Shop & Urban Lounge. My suspicion is because he’s the money guy…he knows exactly what he’s spending (even if it is on Facebook) and what his return is down to the new customer/membership increase each month.

ROI is a specific calculation. If agencies/organizations aren’t there yet…just say “measurement.” There’s nothing wrong with that…just stay away from positioning experience with delivering ROI.

I am with you for a panel on ROI! ;-)

]]> By: Andrea Hill http://adamhcohen.com/beware-not-all-social-media-panels-are-equal/comment-page-1/#comment-4563 Andrea Hill Thu, 13 Aug 2009 19:16:54 +0000 http://adamhcohen.com/?p=664#comment-4563 This is the reason why I stay away from "sponsored panels" at SXSW.. Even if they are not intended to be biased, even the level of familiarity with one specific company has an impact on the presentation This is the reason why I stay away from “sponsored panels” at SXSW.. Even if they are not intended to be biased, even the level of familiarity with one specific company has an impact on the presentation

]]> By: Andrea Hill http://adamhcohen.com/beware-not-all-social-media-panels-are-equal/comment-page-1/#comment-5749 Andrea Hill Thu, 13 Aug 2009 19:16:00 +0000 http://adamhcohen.com/?p=664#comment-5749 This is the reason why I stay away from "sponsored panels" at SXSW.. Even if they are not intended to be biased, even the level of familiarity with one specific company has an impact on the presentation This is the reason why I stay away from “sponsored panels” at SXSW.. Even if they are not intended to be biased, even the level of familiarity with one specific company has an impact on the presentation

]]> By: Joseph Manna, Infusionsoft http://adamhcohen.com/beware-not-all-social-media-panels-are-equal/comment-page-1/#comment-4559 Joseph Manna, Infusionsoft Thu, 13 Aug 2009 01:28:51 +0000 http://adamhcohen.com/?p=664#comment-4559 I wasn't there, so I totally don't have experience with this specific panel. The audience is filled with advertisers and marketers alike who look for shortcuts, the next big "secret" in marketing. The truth is that only a few people out there actually has a plan, strategy or even goal in social media outside of lead-gen. I tend to associate social media strategy by actually shaping some of the services and processes in a company. I might be alone in this, but it's the only way that will 'move the needle' for customers and prospects. Nice writeup but I wonder if there were some quality topics/takeaways from SESConf beyond loaded panels like this one? ~Joe I wasn’t there, so I totally don’t have experience with this specific panel. The audience is filled with advertisers and marketers alike who look for shortcuts, the next big “secret” in marketing. The truth is that only a few people out there actually has a plan, strategy or even goal in social media outside of lead-gen.

I tend to associate social media strategy by actually shaping some of the services and processes in a company. I might be alone in this, but it’s the only way that will ‘move the needle’ for customers and prospects.

Nice writeup but I wonder if there were some quality topics/takeaways from SESConf beyond loaded panels like this one?

~Joe

]]> By: Joseph Manna http://adamhcohen.com/beware-not-all-social-media-panels-are-equal/comment-page-1/#comment-5748 Joseph Manna Thu, 13 Aug 2009 01:28:00 +0000 http://adamhcohen.com/?p=664#comment-5748 I wasn't there, so I totally don't have experience with this specific panel. The audience is filled with advertisers and marketers alike who look for shortcuts, the next big "secret" in marketing. The truth is that only a few people out there actually has a plan, strategy or even goal in social media outside of lead-gen. I tend to associate social media strategy by actually shaping some of the services and processes in a company. I might be alone in this, but it's the only way that will 'move the needle' for customers and prospects. Nice writeup but I wonder if there were some quality topics/takeaways from SESConf beyond loaded panels like this one? ~Joe I wasn’t there, so I totally don’t have experience with this specific panel. The audience is filled with advertisers and marketers alike who look for shortcuts, the next big “secret” in marketing. The truth is that only a few people out there actually has a plan, strategy or even goal in social media outside of lead-gen.

I tend to associate social media strategy by actually shaping some of the services and processes in a company. I might be alone in this, but it’s the only way that will ‘move the needle’ for customers and prospects.

Nice writeup but I wonder if there were some quality topics/takeaways from SESConf beyond loaded panels like this one?

~Joe

]]> By: Dear Corporate America: Show us that we matter | tdhurst http://adamhcohen.com/beware-not-all-social-media-panels-are-equal/comment-page-1/#comment-4558 Dear Corporate America: Show us that we matter | tdhurst Thu, 13 Aug 2009 00:05:53 +0000 http://adamhcohen.com/?p=664#comment-4558 [...] us know you still like us. Let us know you appreciate us. Talk to us on Facebook, don’t buy ads. Share your stories on BlogHer, don’t hire writers. Show us that you [...] [...] us know you still like us. Let us know you appreciate us. Talk to us on Facebook, don’t buy ads. Share your stories on BlogHer, don’t hire writers. Show us that you [...]

]]> By: Catherine Juon http://adamhcohen.com/beware-not-all-social-media-panels-are-equal/comment-page-1/#comment-4557 Catherine Juon Wed, 12 Aug 2009 21:33:16 +0000 http://adamhcohen.com/?p=664#comment-4557 Sounds like a plan - count us in - we'd be happy to talk about social media ROI! Actually, what I'd REALLY love to talk about is how the ROI of social media compares to other online channels. If ROI is your primary concern, and you haven't fully explored paid search, for example - chances are your total cost of acquisition is going to be much lower that way... We often find that social media is a great acquisition strategy for customers that you might not reach through other channels; but it's rarely the first place we turn if high ROI is a concern. Sounds like a plan – count us in – we’d be happy to talk about social media ROI! Actually, what I’d REALLY love to talk about is how the ROI of social media compares to other online channels. If ROI is your primary concern, and you haven’t fully explored paid search, for example – chances are your total cost of acquisition is going to be much lower that way… We often find that social media is a great acquisition strategy for customers that you might not reach through other channels; but it’s rarely the first place we turn if high ROI is a concern.

]]> By: Catherine Juon http://adamhcohen.com/beware-not-all-social-media-panels-are-equal/comment-page-1/#comment-5747 Catherine Juon Wed, 12 Aug 2009 21:33:00 +0000 http://adamhcohen.com/?p=664#comment-5747 Sounds like a plan - count us in - we'd be happy to talk about social media ROI! Actually, what I'd REALLY love to talk about is how the ROI of social media compares to other online channels. If ROI is your primary concern, and you haven't fully explored paid search, for example - chances are your total cost of acquisition is going to be much lower that way... We often find that social media is a great acquisition strategy for customers that you might not reach through other channels; but it's rarely the first place we turn if high ROI is a concern. Sounds like a plan – count us in – we’d be happy to talk about social media ROI! Actually, what I’d REALLY love to talk about is how the ROI of social media compares to other online channels. If ROI is your primary concern, and you haven’t fully explored paid search, for example – chances are your total cost of acquisition is going to be much lower that way… We often find that social media is a great acquisition strategy for customers that you might not reach through other channels; but it’s rarely the first place we turn if high ROI is a concern.

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