In the last 2 years of blogging I’ve been able to share my own views on social media, interactive marketing and other topics. During that time my day job at Rosetta has evolved from working with exciting companies like Coach and Borders to leading our Search and Media practice. I’ve had the fortunate experience of […]
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The devastation in Haiti has struck a chord in individuals and organizations around the globe. I’m going to shamelessly plug this app since it’s a great way for our agency to contribute to the cause. What started off as a project to showcase Rosetta’s mobile team skills turned into something better - a useful app […]
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With all the buzz about geolocation and geo-tagging services, I still can’t find a service that:
…allows me to see where my friends are right now, especially if they are near me
…allows me to forecast where I’ll be and when, if I want to
…allows me to see if my forecast lines up with my friends (maybe even […]
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I virtually met Ellen Hoenig Carlson several months ago through Twitter. As I have continued to work on social media initiatives in Rosetta’s Healthcare practice, Ellen’s blog has continually been a tremendous resource to gain insight on the subtle (and often not so subtle) intricacies of marketing in healthcare and pharma. Ellen reached […]
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It’s that time of year where the pundits predict the death of brands, the trends of new media and the upcoming changes in marketing. I typically avoid these kinds of posts, but I wanted to weigh in primarily because part of my role at Rosetta next year will be to execute against the predictions. This […]
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Adam is a partner at the digital agency Rosetta, leading the Social Media practice. Adam has over 15 years of experience leveraging technology to drive and sustain business value for clients in the Consumer Product, Retail, High Tech, Healthcare and Financial Services industries. More about this blog 
