The last week of October will see some great content in the social media sphere around getting ahead of tomorrow’s customer. In April of this year I attended Forrester’s Marketing Forum in LA, and enjoyed “live twitter” and blogging related to the event. Knowing an onslaught of content is coming, I decided to reach out to Alexis Karlin, Forrester’s community manager for Forrester’s Consumer Forum in Dallas on October 28-29. She was gracious enough to share some good info for “where the content will live” for the event. Rosetta is a Forrester client and as a marketing agency we get a lot of relevant industry content out of these events - but lots more will be shared through social media.
Going to Dallas? Please reach out on twitter @adamcohen or contact Alexis @akarlin – there will be a gathering planned. Whether you will be there or are just interested in the content, here are some other guidelines from Alexis:
- On Twitter: @Forrester, @akarlin and I’m sure analyst Jeremiah Owyang @jowyang will do their part to highlight what is going on at the Forum.
- Pictures will be posted to Forrester’s Flickr account: http://www.flickr.com/photos/forresterresearchInc
- Official “tags”: #FCF08 and #Forrester
- Alexis and team will be monitoring their Facebook pages at: http://www.facebook.com/forrester and http://www.facebook.com/groundswell
- Forrester Keynote speeches will be streamed live on Ustream, with a Meebo chat room embedded on the following blogs:
- The Groundswell: Winning In A World Transformed By Social Technologies – http://blogs.forrester.com/groundswell/
- Interactive Marketing Professionals – http://blogs.forrester.com/marketing/
- Marketing Leadership Professionals – http://blogs.forrester.com/agencies
- George F. Colony’s Blog: Counterintuitive – http://blogs.forrester.com/colony
I’m looking forward to some great content and expect to have follow-up posts in the next several weeks around some of the more provocative topics. Take a look at the agenda if you have a few moments – what topics interest you?
Photo credit: bitmapr via Flickr
Adam is a partner at the digital agency Rosetta, leading the Social Media practice. Adam has over 15 years of experience leveraging technology to drive and sustain business value for clients in the Consumer Product, Retail, High Tech, Healthcare and Financial Services industries. More about this blog 
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