A Different Use for LinkedIn: Alumni Relations
Posted on May 22, 2008
About a year and a half ago, I left Accenture to join Brulant. It was a big career change as I had been with Accenture (previously Andersen Consulting) since graduating college. The opportunity to work at Brulant opened many new doors, but I also have deep respect and admiration for the people I had an opportunity to work with at Accenture.
Yesterday I received an invite through LinkedIn, as a reminder to reconnect to their alumni network site and "check in." I'm used to the connection requests and "Can you recommend someone who…" requests, but this one was different. It was a unique landing page within LinkedIn that was a simple redirect to register for the alumni network. The page includes a drawing for an iPod Touch and some flash content of stories from other alums.
In addition to employee engagement, Accenture is leveraging a great tool like LinkedIn for alumni engagement. Knowing how many folks are using LinkedIn (including recent data on a 361% year over year increase), and the high probability that those folks who left Accenture have a profile, this is a smart, simple and innovative way to reconnect with alumni. Nice work.
Does your company have a relations program with your alumni, and is it a good one?