Comments on: News Flash: Big Brands Can Be Social Too http://adamhcohen.com/Big-Brands-Can-Be-Social-Too interactive marketing and social media Wed, 10 Mar 2010 02:33:24 -0400 http://wordpress.org/?v=2.9.2 hourly 1 By: adam http://adamhcohen.com/Big-Brands-Can-Be-Social-Too/comment-page-1/#comment-4709 adam Sat, 26 Sep 2009 02:24:33 +0000 http://adamhcohen.com/?p=699#comment-4709 Thanks Tyson - agree that Moo does a fabulous job. It's wild to put Moo and Tide together in the same bucket as many perceive Tide to be a brand born from old school marketing tactics. P&G is really keeping things moving forward as they have done time and again. Thanks Tyson - agree that Moo does a fabulous job. It’s wild to put Moo and Tide together in the same bucket as many perceive Tide to be a brand born from old school marketing tactics. P&G is really keeping things moving forward as they have done time and again.

]]> By: Tyson http://adamhcohen.com/Big-Brands-Can-Be-Social-Too/comment-page-1/#comment-4704 Tyson Fri, 25 Sep 2009 13:51:47 +0000 http://adamhcohen.com/?p=699#comment-4704 Adam- great post and nice work by Tide, P&G and Deb for listening and taking those extra few minutes to HAND WRITE a note and to get something in the mail to you. Plenty of companies respond and react with Social Media, but it feels "realer" (is that a word?) when someone actually puts pen to paper, puts something in a package and strolls to the post office (or the corporate stamp machine in the copy room) to send you something. I had a similar experience with Moo (www.moo.com) two weeks ago. While they aren't a big brand, they're a London based printing company that prints up business cards, stationery, and more. I had just printed up a big batch of new business cards and a whole bunch of them where mis-printed. As I sent them a message via Twitter, and a good old-fashioned letter with samples of the "bad" business cards, they had already realized their mistake and sent me an email saying essentially that "oops, we messed up". 4 days later- 250 brand new business cards arrived. They didn't have to send me 250, but I got the message loud and clear. They care about my experience with the brand, and this little gesture of goodwill has gone a long way. Moo cards are a little bit pricier than, say Vistaprint, but you just can't beat the experience Tyson @goodridge Adam- great post and nice work by Tide, P&G and Deb for listening and taking those extra few minutes to HAND WRITE a note and to get something in the mail to you. Plenty of companies respond and react with Social Media, but it feels “realer” (is that a word?) when someone actually puts pen to paper, puts something in a package and strolls to the post office (or the corporate stamp machine in the copy room) to send you something.

I had a similar experience with Moo (www.moo.com) two weeks ago. While they aren’t a big brand, they’re a London based printing company that prints up business cards, stationery, and more. I had just printed up a big batch of new business cards and a whole bunch of them where mis-printed. As I sent them a message via Twitter, and a good old-fashioned letter with samples of the “bad” business cards, they had already realized their mistake and sent me an email saying essentially that “oops, we messed up”.

4 days later- 250 brand new business cards arrived. They didn’t have to send me 250, but I got the message loud and clear. They care about my experience with the brand, and this little gesture of goodwill has gone a long way. Moo cards are a little bit pricier than, say Vistaprint, but you just can’t beat the experience

Tyson
 @goodridge

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