(Jointly authored with Rosetta‘s Director of Social Media, Gargi Patel) The world has changed. We are in the midst of an unprecedented shift of power to the consumer fueled by the virtual megaphone handed to them through social media outlets. When a customer is angry or has a bad experience with a product or service, […]
Results for: The New Marketing Funnel
5 Ways Social Media Impacts Consideration
Ask any marketer to draw you a picture of the sales funnel and you’ll get virtually the same picture. There are a number of proposed ways to look at the funnel applied to social media, including a post I wrote last year about the New Marketing Funnel and the new book, Flip the Funnel, from […]