Comments on: 7 Inputs to a Social Media Strategy

By: Need help with your 2010 strategy? « The Cube

Need help with your 2010 strategy? « The Cube — Wed, 06 Jan 2010 09:58:40 +0000

[…] 7 Inputs to a Social Media Strategy […]

By: Social Media Measurement Isn’t Hard if You Know the Right Steps «

Social Media Measurement Isn’t Hard if You Know the Right Steps « — Sat, 12 Dec 2009 11:26:45 +0000

[…] that has traditionally been through listening. However, there are those of us, including my friend Adam Cohen, who are talking about many other kinds of research that we can conduct before creating our social […]

By: adamcohen

adamcohen — Thu, 10 Dec 2009 13:35:20 +0000

Thanks so much for that feedback Ken, that means a lot coming from your background and experience. I really appreciate it and glad to hear it's been helpful!

By: adamcohen

adamcohen — Thu, 10 Dec 2009 13:33:56 +0000

Heather - I love the “collaborative best guess” analogy. So often it's easy to default to individual perceptions and opinions rather than factual or more broadly researched input. I like your suggestion of learning from past failures and near-misses (or near-hits!) as well. Thanks!

By: Ken Burbary

Ken Burbary — Thu, 10 Dec 2009 13:20:21 +0000

Adam - This is one of your best posts IMO. I've referred this to many others and keep coming back to it as a reference. The practical application of what you recommend is what makes it such an effective method for informing strategy. Bravo buddy!

By: heatherrast

heatherrast — Thu, 10 Dec 2009 02:53:21 +0000

I believe #2 (market research) and #5 (stakeholder interviews) are two critical components in particular. In advertising and in new product development situations, I've witnessed respected brands gloss over - or at best take a shallow dive - into these areas before moving on, relying more on collaborative best guess (Suzy's worked there forever, you know) or letting a panic-stricken competitive response drive them.

I'd also suggest potentially another area involving reflection or history analysis of some sort. Before moving forward, I think brands really have to come to terms with their failures and near-misses, understanding the characteristics of those scenarios and root cause.

Great post!

By: Lauren Vargas

Lauren Vargas — Tue, 08 Dec 2009 18:14:58 +0000

Agreed! These inputs definitely establish a road map for a social media strategy that will successfully integrate and align with overall business goals. Also, thank you for the shout out.

Lauren Vargas
Community Manager at Radian6
@VargasL

By: adamcohen

adamcohen — Fri, 20 Nov 2009 00:49:20 +0000

Thanks - Yes, this was for a larger corporate effort, but some of this still helps define smaller company efforts for the “P” in POST. Company culture, marketing objectives/research, and listening to customers still apply.

By: clavoie

clavoie — Fri, 20 Nov 2009 00:32:23 +0000

I agree with your approach, assuming we're talking about a large corporate effort. We work with smaller companies, though, and POST can be a more digestible set of concepts to this audience and still add plenty of value.

By: Internet Strategy, Marketing & Technology Links – Nov 18, 2009 | Sazbean

Wed, 18 Nov 2009 13:32:59 +0000

[…] 7 Inputs to a Social Media Strategy (a thousand cuts) […]